Work
Co-Founder of iWorker, a social enterprise dedicated to creating sustainable employment opportunities for individuals in crisis-stricken countries, notably Venezuela. iWorker prioritizes the empowerment of intelligent, motivated women in its recruitment efforts, with females constituting 60% of its existing workforce. iWorker has been featured in the BBC, Business Insider, Borgen Magazine, among others.CEO of Lumini, a boutique marketing agency that specializes in enhancing businesses in the digital realm with customized strategies. Lumini has assisted companies from the United States, UK, Ireland, Canada, Chile, Colombia, and Argentina. With a small yet skilled team of specialists, they excel in various services, such as advertising, web design, branding, email marketing, automation, and growth hacking.Co-Founder of Postlibri, a social media content creation agency that operates on a monthly subscription model.Since the beginning of my journey as an Ecommerce Virtual Assistant, I've been fascinated by the world of Ecommerce and have explored various business models such as Dropshipping and Amazon FBA.Currently, I'm working on my YouTube channel, where I'll share personal experiences exploring the world around me and discovering myself.
About
I’m originally from Isla de Margarita, Venezuela, where I began my career in the hotel industry. In 2017, I made a tough but necessary decision — to walk away from a promising role as a hotel manager at one of the country’s top five-star hotels. With the rising inflation, even a good salary wasn’t enough to sustain a stable life.So I took a leap and entered the world of remote work. I started as a WordPress web designer and virtual assistant, working with clients ranging from a handyman agency in California to a Canadian writer, an international insurance company, and several 7-figure eCommerce stores. That chapter taught me everything from automation and email marketing to supplier management, paid advertising, and financial analysis.In early 2018, I joined iWorker, a social enterprise on a mission to connect talented professionals from crisis-stricken countries — especially Venezuela — with businesses abroad. Back then, we were fewer than 10 people. I began recruiting English-speaking professionals in Venezuela, and within a year, we had over 200.
Today, iWorker has grown to a team of over 600 remote workers and has helped more than 2,000 people access meaningful, sustainable work opportunities. It’s become more than just a job — it’s a way to create real change in people’s lives. That purpose drove me to go all in, and I’ve never looked back.By 2023, I felt the urge to get back into paid media — I missed the strategy, the creativity, the adrenaline of PPC and Meta Ads. That’s when I launched Lumini, my boutique digital marketing agency, and explored new eCommerce ventures. I’m also building out a YouTube channel, where I’ll be sharing stories from this journey — navigating entrepreneurship, remote work, and personal growth along the way.Today, I’m permanently based in Mendoza, Argentina, though I take full advantage of the remote lifestyle and travel often to discover new places and cultures.
I hold a degree in Public Accounting and a Master’s in Digital Marketing, Analytics, and UX.More than anything, I’m passionate about building things that help others grow — personally, professionally, and globally.
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